What she watches
Public conversation and public reporting on your brand, your competitors, and the lines your team cares about — read continuously across the markets you selected.
Most alerts show you what’s loud. Monitor shows you what matters.
Most social listening tools alert you when something is already big. By the time your phone buzzes, the story is halfway through its news cycle and you’re behind.
Auto Monitor tracks how conversations are changing over time — not just how big they are right now. When something starts gaining momentum, it surfaces it because it’s growing, not because it’s already everywhere. You get time to respond. Not a post-mortem.
Source · running inside MIA today
MIA / INSIGHT / MONITORIllustrative · last 30 days
- Signal field
- Rolling window
- Threshold
The window moves
The field is continuous. The window is the part she is reading right now.
The line is crossed
A crossing is a level your team set, not a spike she found interesting.
The alert is raised
It arrives with the items that moved the line, each one still carrying its link.
How a crossing works
What she watches, what counts, what she hands you.
Three questions decide whether a monitor is useful or merely loud. Monitor answers them in that order.
When it counts
A level your team set, held across a window rather than touched for a minute. Relevance decides, not volume: a loud day with nothing new in it stays quiet, and a small move on a line that matters does not get buried.
What you get
One alert, with the window it crossed in, the items that moved the line, and each item’s original link. What happens next is a person’s call — Monitor routes it into review, it does not act on it.
Alert anatomy
MIA Insight / Auto Monitor
Claim
An alert says what crossed, when, and what caused it.
Each alert names the window it crossed in, not only the day it fired.
Window · rolling 30 days
Source · monitor rule
The items that moved the line travel with the alert, each keeping its original link.
Window · at the crossing
Source · Auto Data record
Relevance ranks what surfaces, so a high-volume day with nothing new in it does not raise one.
Window · per rule
Source · monitor rule
Thresholds, sources and markets are set with your team during setup — this page shows the shape of an alert, not a running account. Nothing here reads a live feed, and no crossing drawn on this page describes a real brand.
Next in Insight
A crossing is a question. Someone still has to answer it.
Monitor puts the moment in front of a person with its evidence attached. Where the answer becomes work is MIA Cowork — and nothing leaves there without approval.