Brand Knowledge
Your voice, your products, your positioning — recorded once, reused everywhere.
Approved brand context stays reusable without a public page turning into a customer-specific claim.
Every prompt teaches her something. She never forgets.
Every tone correction. Every rejected draft. Every strategic call your team makes. MIA IQ absorbs all of it — and carries it into the next cycle.
The longer your team works with MIA, the less you need to explain. She already knows your brand, your standards, and your preferences — because she was there for every decision that shaped them.
This page describes designed behaviour, not a live readout.
The accretion bar
Not a score. A record.
One segment per cycle. What a person approved fills and stays filled. What a person rejected leaves a gap — dashed, labelled, and never filled in later.
MIA / IQ · ACCRETION BARIllustrative · 6 cycles · 4 rejected
- Approved — kept
- Rejected — left open
Brand intelligence
Four pillars, four different jobs.
IQ is described pillar by pillar because the four do different jobs.
Context
Every agent starts from what the last one learned, not from zero.
Insight sees, Cowork acts, IQ remembers — and the next cycle opens on the memory instead of a blank brief.
Consistency
One brand across channels, agents and campaigns.
A common reference for tone, claims, product context and what a reviewer will expect.
Governance
Review, approval and control, so nothing off-brand ships.
Skills get only what the job needs, handoffs stay inspectable, and a person owns the decisive checkpoint.
What each pillar describes is designed behaviour — how we hold security and governance is written out in full.
Brand memory
Record · not a score
Claim
No black box. You can see everything she’s learned.
Most AI systems that claim to “learn” do so in ways you can’t see or verify. You don’t know what they’re carrying forward, or whether the thing they learned was what you intended.
MIA IQ keeps an explicit record — not a hidden model update. Every approved edit, every rejected direction, every brand rule a reviewer set. You can see what’s been kept and what’s been discarded. The gaps where your team said no are part of the record too.
What MIA keeps: every tone correction your editor made, every draft direction your team rejected, every priority your team confirmed.
Held · across cycles
Source · approval decisions
What MIA discards: anything your team said no to. It does not resurface. It does not influence future suggestions.
Dropped · at the gate
Source · approval decisions
Why it’s a record, not a score: your team can see exactly what was approved, when, and by whom. So can anyone who needs to audit it.
Design · every cycle
Source · approval decisions
No percentage, no total, no knowledge score. What IQ holds is the set of decisions a person actually made, and the gaps where they said no. The decisions themselves live inside MIA.
At some point, she’ll know your brand better than your new hires do.
That’s the compounding effect of a connected system — not a smarter AI in the abstract, but a platform that already knows your brand, your standards, and your team’s past decisions, because she was there for all of them.