Brand Knowledge
Your voice, your products, your positioning — recorded once, reused everywhere.
Approved brand context stays reusable without a public page turning into a customer-specific claim.
Platform / MIA IQ
Nothing gets in without your name on it.
IQ is where an approved outcome stops being a one-off. The edits you made, the directions you killed, the rules you set — kept, so the next cycle starts higher than the last.
MIA IQ is a roadmap faculty. This page describes the designed behaviour, not a shipped readout; every pillar below carries that same label.
The accretion bar
Not a score. A record.
One segment per cycle. What a person approved fills and stays filled. What a person rejected leaves a gap — dashed, labelled, and never filled in later.
MIA / IQ · ACCRETION BARIllustrative · 6 cycles · 4 rejected
- Approved — kept
- Rejected — left open
Brand intelligence
Four pillars, none of them shipped yet.
IQ is described pillar by pillar because the four do different jobs, not because any one of them is further along than the others.
Context
Every agent starts from what the last one learned, not from zero.
Insight sees, Agent acts, IQ remembers — and the next cycle opens on the memory instead of a blank brief.
Consistency
One brand across channels, agents and campaigns.
A common reference for tone, claims, product context and what a reviewer will expect.
Governance
Review, approval and control, so nothing off-brand ships.
Skills get only what the job needs, handoffs stay inspectable, and a person owns the decisive checkpoint.
Every pillar carries the same label today, and that label is the honest one — read how we label maturity.
Brand memory
Design · roadmap faculty
Claim
The record only grows by what a person approved.
Kept: the approved edits, the rejected directions, and the rules a reviewer set.
Held · across cycles
Source · approval decisions
Discarded: drafts nobody approved, and anything a reviewer struck out.
Dropped · at the gate
Source · approval decisions
Why it is a record: a bar with gaps can be audited. A score cannot.
Design · every cycle
Source · product direction
No percentage, no total, no knowledge score. What IQ holds is the set of decisions a person actually made, and the gaps where they said no. The decisions themselves live inside MIA.
Before it remembers, it has to be approved
Start where the record starts.
IQ compounds what MIA Agent puts in front of you and you sign off. Bring one recurring job and we will map where the gate goes first.